Shoppers pose in front of the store’s signage.
“His music and fashion go hand in hand,” said Jenny Betchley, 22, a fashion design student. “His brand is so strong, it’s going to be in the history books.”
Student Hessa Aldeghaither, 18, said, “I like his music, but I like his fashion more. His use of colors — you don’t see anyone using greens and whites the way he does.”
Hiroto Yoshinaga, 24, a drummer from Japan, waited in line overnight to enter the pop-up.
Benjamin Teitell, 14, got in line at 5:40 a.m. “I didn’t really come for Kanye’s gear,” he said. “I came for the experience — to see the store and what’s going on.”
“Kanye is the number one guy when it comes to fashion; he sets trends,” said Jessica Rich, 28, a clothing designer from Michigan.
Rashad Hall, 28, waited for seven hours to purchase a Pablo hat.
"He has made fashion more accessible for young people and those who wouldn’t be considered as sophisticated,” said Alexandre d’Aquino, 14, a student and Brooklyn native.
Tarnue Seepah, 14, a student from Staten Island, called West a “genius.” He waited an hour with the hopes of buying a black cap.