The Colombian singer on the cover of Billboard in 2020.
Read the cover story: J Balvin's Plan to Become Music's Next Billionaire
J Balvin is confirmed to speak at this year's virtual Latin Music Week set to take place Oct. 20-23. Other superstar panelists include Jennifer Lopez, Maluma, Rosalía, Pharrell Williams, Ozuna and Carlos Vives, among others. RSVP here.