"I don't see myself as an urban niche act," Tinashe tells Billboard. "I want to have mainstream success that doesn't feel forced or label-made."
"We don't want to be bottled in with everyone else as a house music duo," says Disclosure's Howard Lawrence. "There's as much if not more R&B tempos as house on this album. All of our songs are 'songs' now; they've got singers and choruses, as opposed to just instrumental club tracks."
Country singer Thomas Rhett's career may be on the rise, but he keeps things down to earth on forthcoming songs like “Vacation,” from his upcoming album Tangled Up. “There’s lines in here like ‘Feeling like it’s Jamaica, sipping on Red Stripe’ -- but actually you’re in Decatur, Ala., in a kiddie pool, drinking Busch Light,” he says with a laugh. “We’re not taking random trips to Vegas and staying in penthouses.”
"I embraced being someone who loves pop music and has her own take on it," says Ellie Goulding. "Max [Martin] understands I'm in this halfway point of going from being this artist that people sort of, kind of know. He sees something in me that maybe not everyone has seen."
"We're like family -- we're always bouncing ideas off each other," says Disclosure's Guy Lawrence of frequent collaborator and close friend Sam Smith. "All you need is the songs."
"I grew up in the era of steady content, every day, all day," says Tinashe. "Days off drive me crazy -- I just sit around and I think about all the shit I could be doing."