The constantly touring Dutch heavyweight (born Tijs Verwest) is one of dance's most aggressive stars when it comes to branding and technology. In addition to partnerships with T-Mobile, 7Up, SiriusXM and AKG Headphones, he recently signed with Budweiser to sponsor the relaunch of his mobile app, which offers unlimited streaming of his music, exclusive podcast material and soon, sources say, a virtual reality element.Tiësto serves as an adviser to tech startups Splice, Dubset and Doppler, but he still is dropping new music, releasing compilation album Club Life: Volume Four, New York City and a joint track with Oliver Heldens ("The Right Song") on his label, Musical Freedom. And that's expanding, too. In April, he announced a sublabel, AFTR:HRS, dedicated to deep house.
Greatest Strength: "I always find new talent to collaborate with, which helps me keep my sound up to date."