“I don’t do nothing to disrespect the fans,” Santos says. “My shows are like a movie that’s rated R: a little bit of action, a little bit of drama, a little bit of sex. Of about 24 songs, two or three talk about sex. But sex is a very powerful tool, and it’s what sticks in people’s minds.”
“There were a few chicks in the choir that I really liked,” he says. “It’s crazy because I joined the choir for the wrong reasons, but I started getting compliments ... [Music] became a mission when I realized, ‘This is the only thing I’m great at.’ ”
The mainstream is taking notice of Santos’ star power, and his 3.1 million Twitter followers, too. He has a cameo role in Furious 7 (one more central to the story than Iggy Azalea’s brief appearance), and on April 27 he will perform on NBC’s Today for the first time. “I don’t think there’s a Latin act better prepared to cross over,” says Lucas Pina, senior vp of SBS Entertainment, the live division of the Spanish Broadcasting System’s radio and TV network.
“I’ve been so private. That’s part of the reason they’ve said, ‘Is Romeo gay?’ No. I just don’t want to show you my girl -- if I got a girl. I’m not married.” Why not just talk about his personal life? “I want to sell music. That’s all I’m interested in selling.”