"It's not the New Atlanta—It's the real Atlanta," says Raury.
At a photo shoot on a sunny October day in East Atlanta, he and 11 other rising rappers and producers swap jokes and phone numbers and schedule new future collaborations. The collective group is at the bleeding edge of an exciting movement that's been called the New Atlanta, known for it's oddball flows, minimalist beats and eccentric fashion.
Thanks to this new generation, Atlanta has become hip-hop's most important talent incubator, expanding the genre's sound and style in new ways—and impacting the charts in the process.
With Raury, OG Maco, Rich Homie Quan ...
With Raury, OG Maco, Rich Homie Quan and others leading the way, the city has become rap's eccentric center of gravity.
"We're bringing that old Outkast, old...
"We're bringing that old Outkast, old T.I. vibe back," says Rich Homie Quan, whose "Type of Way" reached No. 8 on Hot Rap Songs in 2013.
The Columbia signee mixes folk and ra...
The Columbia signee mixes folk and rap and has worked with SBTRKT. "It's a holistic sound anyone can get something from," Raury says.
"OG Bobby Johnson" banned Que, 24, a ...
"OG Bobby Johnson" banned Que, 24, a No. 14 Hot Rap Songs hit and an Atlantic deal. "I got pressure on me now," he says, "but I like it."
"Where you're from defines who you ar...
"Where you're from defines who you are," says OG Maco, who was born and raised on Atlanta's south side.
The 23-year old co-founder of the Two...
The 23-year old co-founder of the Two-9 crew is in talk with labels while working on his debut album.
The Mexican-American rapper, 20, who'...
The Mexican-American rapper, 20, who's signed to Atlantic, has been dubbed as "the future" by his mentor, Pharrell Williams.
"People here put aside their differen...
"People here put aside their differences and grow together," says Father whose buzzy "Look at Wrist" features ILoveMakonnen and Key!.
Childish Major is working with Atlant...
Childish Major is working with Atlanta rap veterans (Jeezy) and new (Rome Fortune) after blowing up with Rocko's 2013 hit "U.O.E.N.O."
"I feel like I opened the door for th...
"I feel like I opened the door for the kids to do their thing," says Trinidad James, who signed with Def Jam in 2012 but is now independent.