OK, so what if NBC’s hit show has yet to produce an actual star? After all, it’s swimming upstream in an era where YouTube is the unknown’s preferred means of -discovery. But even as its genre slips, this ratings juggernaut maintains its perch, with celebrity coaches and a -virtuous circle of self-promotion allowing big musical talent to become even bigger -- and entertain America in the process.
Gwen Stefani, Blake Shelton, Pharrell Williams and Adam Levine photographed by Smallz + Raskind on Aug. 15, 2014 on the Universal Studios Backlot in Los Angeles, California.
“The power and impact that a show l...
“The power and impact that a show like this has for a band like [Maroon 5] is as potent as it was to be on The Ed Sullivan Show,” Adam Levine tells Billboard about The Voice.
Gwen Stefani sees somewhat of a highe...
Gwen Stefani sees somewhat of a higher purpose to doing the show. “In my life and my career,” she says, “yes, I could just go back in and try to make another record right now with No Doubt, and see what happens while I’m in between breast-feedings and up all night. But this really shakes it up for me. This is inspiring in a whole new way.”
“I consider this another great musi...
“I consider this another great musical endeavor,” says Pharrell Williams about joining The Voice. “I’m still in the studio with Ed Sheeran. I’m still going in with Gwen. This is a studio session to me.”
Blake Shelton, noting that he turned ...
Blake Shelton, noting that he turned down The Voice twice before finally agreeing to sign on, says, “I would never take a cycle off. I think I would just quit. I don’t step away from country music and then come back to it, and I don’t think I would do that with this gig either.”
The coaches insist that the hopefuls ...
The coaches insist that the hopefuls get something residuals can’t buy: a dose of hard-earned wisdom from their mentors. In October 2012, Levine said, “Eventually, The Voice is going to have to launch somebody into the stratosphere to continue to be taken seriously.” But now he argues that the show is not about making a star so much as helping budding singers become as “well-equipped as possible for reality, which starts the minute that confetti falls and people continue with their careers.”