The music industry experienced significant overall growth in 2019 with U.S. audio and video on-demand streams, surpassing 1 trillion for the first time on November 25 and ending the year at 1.15 trillion total streams. This was led by highly consumed singles and albums by both new and established artists such as Post Malone, Taylor Swift, Billie Eilish and Lizzo. Total album equivalent audio consumption was up 14% over 2018, driven by a 26% increase in on-demand audio song streams compared to last year.
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