MRC Data’s 2020 Canada Year-End Report, presented for the first time in partnership with Billboard, reveals that total audio consumption overcame significant behavioral changes in 2020 and grew 6.5% over the year prior.
Before the world shut down, audio streaming was growing steadily through early March, up 21.3% over the same period in 2019, while total audio consumption (which includes album sales) was up 10.8% in the first 10 weeks of the year. Despite a 8.2% decline during the first eight weeks of lockdown, on-demand audio consumption rebounded throughout the remainder of the year. For full-year 2020, total audio consumption was up 6.5% to 73.9 million album equivalent units and a record 87 billion streams.
On the artist front, Saint JHN , Taylor Swift and Pop Smoke highlighted a year of music-listening milestones with the most-consumed song (“Roses”), best-selling album (folklore) and most-streamed album (Shoot for the Stars Aim for the Moon), respectively, of 2020.
Download the full MRC Data Canada 2020 Year-End Report below to find exclusive insights about an extraordinary year in music business history.