Nothing reassures quite like a commitment made with unflinching eye contact, and that is exactly what The Strumbellas offer in the video for their rousing single “I’ll Wait,” premiering exclusively on Billboard today (March 29).
“The idea behind the video for ‘I’ll Wait’ was simply what we thought would be the best visual representation of the song — lots of colors, lots of emotion and the band on the place that defines them best, on stage,” lead singer Simon Ward tells Billboard. “We were inspired by Sinead O’Connor’s video for ‘Nothing Compares 2 U’ and we really just tried to show a passionate performance of us playing the song.”
The visual, directed by Christopher Warre Smets, captures the Canadian six-piece in the throes of a fully charged, confetti-strewn set, making a final, wholehearted pledge at night’s end. The song’s earnest message is maintained by confessional-style shots of the band members amidst the revelry and furor of their celebratory surroundings.
As for the band, they leave nearly everything they’ve got on-stage with just enough left in the tank at the end of the party to prove that they’re company worth counting on.
The video coincides with today’s release of The Strumbellas’ fourth album Rattlesnake via Glassnote Records.
Check out the video for “I’ll Wait” below and check out dates for their headlining after the jump.
May 1 — Boston, MA @ House of Blues
May 2 — Brooklyn, NY @ Brooklyn Steel
May 3 — Washington, DC @ 9:30 Club
May 4 — Philadelphia, PA @ Union Transfer
May 6 — Atlanta, GA @ Terminal West
May 8 — Nashville, TN @ Cannery Ballroom
May 10 — Dallas, TX @ Canton Hall
May 11 — Austin, TX @ Scoot Inn
May 13 — Phoenix, AZ @ Crescent Ballroom
May 14 — San Diego, CA @ House of Blues
May 16 — Los Angeles, CA @ The Fonda Theatre
May 17 — Santa Ana, CA @ The Observatory
May 18 — Sacramento, CA @ Ace of Spades
May 19 — San Francisco, CA @ Regency Ballroom
May 21 — Portland, OR @ Roseland Theater
May 22 — Seattle, WA @ Neptune
June 3 — Pittsburgh, PA @ Mr. Smalls Theatre
June 4 — Detroit, MI @ Majestic Theater
June 6 — Madison, WI @ Majestic Theater
June 7 — Minneapolis, NM @ Fine Line Music Cafe
June 8 — Omaha, NE @ Slowdown
June 10 — Denver, CO @ Ogden Theater
June 12 — St. Louis, MO @ The Ready Room
June 14 — Columbus, OH @ Newport Music Hall
June 15 — Tinley Park, IL @ 101 WKQX Piqniq
June 29 — Syracuse, NY @ Sharkey’s Bar and Grill