The 1975 shared their new track “Sincerity Is Scary” on Thursday (Sept. 13), the fourth advance track off their upcoming album A Brief Inquiry Into Online Relationships (due Nov. 30) — following the release of “Give Yourself A Try”, “Love It If We Made It” and most recently “TOOTIMETOOTIMETOOTIME”.
The song was unveiled as part of Zane Lowe’s Beats 1 radio show. When asked about the meaning behind the song, lead singer Matty Healy said, “‘Sincerity Is Scary’ is about me trying to denounce all of that postmodern fear of like being real, you know? Like, ‘Irony first. Make sure you’re ironic because then you can’t be judged on being a person.'”
Kicking off with slow drums and a smooth saxophone, a wave of instruments and gentle sounds are then introduced as Healy rolls into the lyrics with his smooth voice. “Irony is OK, I suppose/ Culture is to blame/ You try and mask your pain in the most postmodern way.”
With delicate guitar chords and a soothing keyboard arrangement, the track offers a feel-good vibe with its graceful melody, despite the emotionally charged lyrics: “Why can’t we be friends, when we are lovers?/ ‘Cause it always ends with us hating each other/ Instead of calling me out, you should be pulling me in/ I’ve just got one more thing to say.”
Listen to “Sincerity Is Scary” below.