With over 2 million views, Sum 41‘s music video for “Fake My Own Death” has left fans of the Canadian punk singers wanting more since its release June 29. Billboard has the exclusive first look at the making of the rock video.
The behind-the-scenes look at “Fake My Own Death” gives viewers the chance to see how filming took place in Downtown Los Angeles, as well as the meaning behind the single.
“The song is about leaving the past behind and moving on. With the video we’re making fun of pop culture in a similar tone to some of our past videos like “Hell Song” and “Still Waiting”. We’re basically saying, that in the middle of all this bullshit we’re just a rock band doing our thing,” said lead singer Deryck Whibley.
Watch the behind-the-scenes footage here:
The rock video takes a punch at memes and internet culture with lyrics like “‘Cause I wanna feel/ Something that’s real” and “Left to be free (I just wanna fake my own death).” Included in the video are memes, gifs and images of Kim Kardashian-West, Miley Cyrus, Kanye West, Donald Trump, James Franco, Bill Cosby, Bernie Sanders and even Kermit the Frog.
Watch the “Fake My Own Death” music video here:
“Fake My Own Death” comes off of Sum 41’s upcoming album,13 Voices, which is due out Oct. 7.