Billboard has the exclusive premiere of Papa Roach‘s new video, “Gravity,” from its latest album, F.E.A.R. (Face Everything and Rise). The song finds singer Jacoby Shaddix and In This Moment vocalist Maria Brink dueting about a greatly dysfunctional relationship a la Rihanna and Eminem’s “Love the Way You Lie.” For the first time in years, Shaddix dons his alter ego of rapper Coby Dick for the track, while Brink joins him on the mega-choruses.
“‘Gravity’ is my testament to show other couples who may be going through a damaged relationship that they really can get through it,” says Shaddix of the inspiration behind the track. “My wife is my gravity…straight up.” Watch it below:
Brink appeared on the track since she happened to be in the same studio while Papa Roach was recording F.E.A.R. “It just worked out that we had this song,” says Papa Roach bassist Tobin Esperance. “The idea came around when we got to the chorus about having a guest vocalist, and man, Maria was just perfect.”
“Maria is just stunning,” says video director Ezio Lucido, who also helmed the video for Papa Roach’s “Before I Die” from their 2012 album The Connection. “The spectacle follows her wherever she goes, onstage or off, because of the power of her presence. It didn’t take much to capture that in the lens, because Maria is just magnificent in that way.”
While there are moments in the video that demonstrate actual gravity, Lucido says, “We wanted to represent outer space but not so literally, and I think we accomplished that. The 150 hanging bulbs in Theatre DeVille [where the video was shot] with the band’s hanging backdrop was the perfect recipe, I think.
“We also wanted to be random at times in the video, with portrait-style imagery…Like with the heart in Jacoby’s hand at the end. I think that complemented some of the mystery in the video well,” continues Lucido. “Even though we have these two identical rooms where one is flipped and charred, we didn’t overdo the reveal of that, so the viewer can sort of define things for themselves.”
In other Papa Roach news, the band just announced a fall 2015 tour with Five Finger Death Punch. Taking a cue from its Motley Crue labelmates, Papa Roach (and FFDP) are asking that fans vote for which cities the groups should play in. Fans can cast their vote at demand.paparoach.com.