Mumford & Sons are holding exclusive listening events at North American movie theaters on Thursday. A select group of fans in Atlanta, Chicago, New York, Los Angeles, Washington, D.C., and Toronto will be able to experience the group’s fourth album, Delta, a day before its official release.
The fans were chosen through a contest Mumford & Sons announced over social media.
The complete audio of Delta will be played at the events and will be accompanied by visuals curated in partnership with National Geographic, a partnership inspired by the creation process of the album.
“While we were recording and mixing Delta, we watched a lot of films on silent including some pretty epic wildlife films by National Geographic — like a vision-track to our soundtrack. So, we felt it would be a nice idea to let fans experience the record in this way too, ” Mumford & Sons said in a statement.
“We are excited to have played a part in inspiring Mumford & Sons latest album and look forward to teaming up with the band to bring audiences a unique musical and visual experience they’ll never forget,” National Geographic CMO Jill Cress said in a statement. “By pairing the work of some of the world’s most talented filmmakers and photographers with the sounds of these award-winning musicians, we hope to give people an even greater appreciation and understanding of the planet and the importance of protecting it.”
Delta will be released Friday — the first day of Mumford & Sons’ 63-date worldwide Delta Tour.