Metric has released their released their seventh studio album, Art of Doubt, today (Sept. 21).
The LP serves as the highly-anticipated followup to 2015’s Pagans in Vegas. In celebration of the album release, the band has also dropped video for “Now or Never Now,” the newest single from the record.
The video for “Now or Never Now” goes against the common mood typically associated with nightclubs. Instead of an environment that is about fun, partying and excitement, Metric challenges the idea by showing frontwoman Emily Haines as a sad partygoer. Haines is left to her own devices, navigating the nightclub scenes and the early dawn of the morning by her lonesome.
“Many music videos take place in night clubs,” the video’s director Lorraine Nicholson notes in a press release. “[But] very few depict them as they so often are: pensive, dark and depressing.”
Haines adds, “This was a night shoot leading to dawn, as Lorraine wanted to place the video in those most questionable hours of the morning…I’m profoundly lost and alone with random uncaring strangers…the rest of the band is on an urgent quest to find me and rescue me from this sad existence, but they always arrive too late.”
“Now or Never Now” is the fourth song from Art of Doubt‘s 12-song track listing. In support of the album, Metric will embark on a massive 20-date headlining tour overseas, set to start on Oct. 25 in Moscow. The four-piece will be announcing North American tour dates within the next couple of days.
Watch the video for “Now or Never Now” and stream the album in full below.