As a street-walking cheetah in the Stooges, Iggy Pop naturally has an affinity for animals, so it’s no surprise he’s teaming up with PETA for a cartoon campaign video that Billboard is premiering Wednesday (June 28).
The video, soundtracked by “Breathless” from Nick Cave and the Bad Seeds, shows cartoon Iggy taking to the high seas, the highway and the forest to save rabbits, bears, turtles and more from a heartless villain. It ends with Iggy IRL and his dog lounging on the couch as he reads the collection of stories One Can Make a Difference (which coincidentally features yet another rock icon, Paul McCartney).
The message? “Be the person your dog thinks you are.” Watch it below.