Though grandson only recently made his debut on Fueled By Ramen with the five-song A Modern Tragedy Vol. 1 EP in June, the alternative singer/rapper has already established that he’s making music to send a message — and his latest video is no exception.
Today (Sept. 28) grandson releases the clip for “6:00,” which confronts police brutality with a powerful narrative. The black-and-white video intertwines several stories, ending in vengeance with some intense altercations along the way.
“In today’s political climate, with unprecedented transparency and access to information, we can do two things when confronted with the uncomfortable truth: we can ignore the evidence, gaslight the victims, obfuscate facts and distract the public, or we can try and tackle these issues head-on and demand that systemic failure be met with systemic change,” grandson, whose real name is Jordan Benjamin, explains. “I believe art, and rock ‘n’ roll, must always side with the latter. ‘6:00’ is the depiction of corruption, shortsighted greed and power gone wrong, with revenge served at the end. It is everything that being an ally, and being a grandkid, is about.”
The video was directed by Gus Black and drives awareness for Campaign Zero, an organization dedicated to eradicating police violence in America. grandson expresses his gratitude for the way Black brought his political passions to life in the “6:00” video, but more prominently, his pride in how an inclusive cast and crew told the story “unflinching while still being sensitive to the subject matter.”
grandson is currently bringing his assertive music to cities across America on tour with British rock band Nothing But Thieves. Check out grandson’s full list of tour dates here and watch the “6:00” video below.