Definitive alt rock duo Goo Goo Dolls have a bright idea to solve what’s ailing modern society in the paint-splattered visual for their latest single “Miracle Pill,” premiering exclusively on Billboard today (July 16).
Directed by Ed Gregory and Dan Cooper, the visual finds frontman-singer John Rzeznik and Goos co-founder and bassist Robby Takac in a sensory-deprived void that reflects the song’s meditation on instant gratification and human connection. The band tempts the white room’s equilibrium with a few spills of paint before willfully descending into unrestrained colorful chaos. With a chance to take it all back during the song’s pivotal bridge, the band makes a decisive choice and leaves a lasting impression with their unmatched swagger.
The visual brings the song’s lyrical and sonic contrast to life as the deeper message of the resonant romp is animated by a clash of dull white and bountiful brightness.
“We wanted to do something vividly colorful and chaotic, and I think we achieved our objective,” Rzeznik tells Billboard.
With a vibrant pairing of lyrics and visual, the band illustrates their ability as a rock force to paint with the whole spectrum.
“Miracle Pill” is the titular track from the band’s upcoming twelfth album, expected to release in the fall via Warner Records. The band is currently on a co-headlining tour with Train and will follow the summer tour with select dates in South America starting in September. More information can be found on their website here.
Check out the visual for “Miracle Pill” below.