Craig Stickland has debuted a rousing video for his latest single “Burn it Down,” premiering exclusively on Billboard today (Feb. 12).
In the visual, the indie rock artist takes to the desert to perform the classic-sounding track, accompanied by his band. The picturesque scenes are interspersed with those of him cruising through a small town adjacent to the desert.
“Anytime’s a time for celebration/ Any day’s a day for vacation/ I’m alive and feel like getting high/ Colorado, Arizona, Vegas/ Everywhere I’m making friends with strangers/ Everybody wants to get inspired,” the Toronto native sings, exuding positivity.
Stickland tells Billboard that “Burn it Down” was the last song written for his upcoming sophomore LP, Starlit Afternoon. “It was inspired by a feeling of rebellion towards the divide and oppression that’s been going on in the world lately,” he says. “It’s written about standing up to the oppressors while coming together with your fellow human-being.”
Stickland traveled across North America in a converted sustainable Sprinter Van for live performances as the guitarist for Alessia Cara while she opened for Coldplay in 2016, and he wrote the song shortly after. “I had just done a Coldplay tour with Alessia, so we wanted to be giant and anthemic on the tune,” Stickland says in a release. “‘Burn It Down’ felt like the one to lead with, because it’s meant to fire people up.”
Stickland wrote, recorded and self-produced the 12-track record, which is scheduled to drop later this year.
Get a first look at the “Burn It Down” video below.