Brooklyn power poppers Charly Bliss are here with a wet hot American music video for the hookiest song on their excellent debut album Guppy. The new “Westermarck” clip captures summer camp in all its nostalgic, carefree glory; if they look like they’re having a genuine blast doing arts and crafts or rocking the mess hall, that’s because there’s some serious sentimental value here.
“We shot this video at the summer camp in western Massachusetts I went to growing up,” vocalist Eva Hendricks tells Billboard. “We didn’t go in with any plan whatsoever, and everything just worked out weirdly well. Rowing Sam’s drum set across the lake in a tiny row boat was definitely a highlight. Lyrically, the song is about betrayal and broken relationships, and it felt really incredible and cathartic to have the video be this super joyful account of our friendship as a band and how much fun we have together.”
Adds Hendricks, “The other people in the video are three of my best friends who work year round at the summer camp.” Clearly Charly Bliss does not need the JoBros or Demi to make Camp Rock happen.
Watch the Andrew Costa-directed video below, premiering today (June 13) on Billboard.
Guppy dropped back on April 21 via Barsuk Records. For more, listen to Stereogum’s Michael Nelson guest on a recent episode of Billboard’s #AlternativeFacts podcast; discussion topics include Charly Bliss’ awesome ‘90s influences and what makes their songwriting so memorable. And subscribe to the show here since we’ve got an interview with the whole band coming later this month!
Find Charly Bliss’ upcoming tour dates below.
6/13 – Pittsburgh, Penn. @ Spirit Hall *
6/14 – Lancaster, Penn. @ Chameleon Club *
6/15 – Washington, D.C. @ Black Cat !
6/16 – New Haven, Conn. @ Cafe Nine !
6/17 – Somerville, Mass. @ Lance Tobin !
6/23 – Port Chester, N.Y. @ Garcia’s at the Capitol Theatre ^
9/8 – Phoenix, Ari. @ The Van Buren
9/9 – San Bernardino, Cali. @ High and Low East
9/9 – San Bernardino, Cali. @ NOS Events Center
9/28 – Brooklyn, NY @ Music Hall of Williamsburg
! with Yucky Duster
* with Pup
^ with Kevin Devine