Beck continues to prove his mastery of emotion with his latest music video for “Fix Me,” which dropped Tuesday (Jan. 16). The wildly cute visual is an ode to a young girl’s loving relationship with her three dogs and is part of a partnership with the American Society for the Prevention of Cruelty to Animals.
The video stars an incredibly endearing girl Mame and her three four-legged protectors — Riku, Gaku and Qoo — in the hills of the dreamy Yamagata, Japan. The dogs and Mame sweetly spend every moment together in the new video, including birthdays, naps, and a black-and-white slo-mo frisbee toss. Their relationship is showcased by Beck in the video, but has already garnered quite the following on the four’s joint Instagram account.
“There’s a poetry to Mame and her gentle, loving poodle guardians in their serene world,” Beck said in a press release. “It speaks to the sentiment of ‘Fix Me.’ Glad they were willing to be a part of the video.”
Watch the video below:
Along with the above message, Beck shared a link to the ASPCA, where he encourages fans to donate to protecting animals like Riku, Gaku and Qoo.
The music video is the latest visual from Beck’s 13th album Colors, and joins the likes of his gritty video for “Up All Night,” which is nominated for best music video at the upcoming Grammy Awards.