The Beatles 'Sgt. Pepper's Lonely Hearts Club Band'
Courtesy Photo
Following on the heels of similar efforts by everyone from Kanye West to Drake, Rihanna, The Weeknd, Deadmau5, Daft Punk and Frank Ocean, The Beatles will open their own pop-up shop in Liverpool on May 25. The shop, which will be open through June 11, will celebrate the 50th anniversary re-release of the band’s seminal Sgt. Pepper’s Lonely Hearts Club Band album.
The event was announced in a series of tweets on the Beatles’ feed on Wednesday morning (May 17) and no additional information was available at press time on what will be available in the store, which will be at 1 Mathew Street in the group’s hometown. The address is notable because it is just a few doors down from 10 Mathew Street, location of the legendary Cavern Club, the venue where the Beatles honed their craft in their early days.
Official Sgt Pepper Pop Up Shop Coming Soon! May 25th – June 11th. 1 Mathew Street, Liverpool #SgtPepper pic.twitter.com/hTEo7Hq89i
— The Beatles (@thebeatles) May 17, 2017
A second tweet promised “lots of exclusive products,” encouraging superfans to arrive at midnight on the first evening to be the first to buy the anniversary edition of the album.
Open 25 May selling lots of exclusive products but come at MIDNIGHT to be the first to buy the Anniversary Edition – out on 26th! #SgtPepper pic.twitter.com/TljNaO0zY0
— The Beatles (@thebeatles) May 17, 2017
There will be several special reissue packages of CD and vinyl versions of Sgt. Pepper’s on May 26 featuring new audio mixes of the legendary album and a special super deluxe six-disc set full of unreleased outtakes.
Fans will be able to choose from four separate offerings, including a newly remixed single disc of the original album, a two-LP vinyl set with the album and a second disc of collected outtakes in the same order as the album and a two-disc CD version with a second disc of complete early takes from the album in the same sequence plus outtakes of “Penny Lane” and “Strawberry Fields Forever,” the two-sided single released before the album.
The six-CD deluxe set that will be housed in a box with lenticular artwork of the original cover and include the original remixed album, two discs of outtakes in chronological order of their first recording date and a CD of the original mono mixes of the album and the “Penny Lane” and “Strawberry Field Forever” single and unreleased early mono mixes of “She’s Leaving Home,” “A Day in the Life” and “Lucy in the Sky With Diamonds” (the latter recently rediscovered during an archive search). It will be topped off with DVD and Blu-ray discs with 5.1 audio and high resolution mixes of the album and the “Penny Lane” and “Strawberry Fields Forever” single, a newly restored version of the 1994 TV special The Making of Sgt. Pepper and promotional films for “A Day in the Life,” “Strawberry Fields Forever” and “Penny Lane.” Also included is a 144-page hardcover book that goes through the album song-by-song.
Related
The new stereo and 5.1 audio mixes were done by producer Giles Martin and mix engineer Sam Okell and engineers at Abbey Road Studios and were sourced from the original four-track tapes and guided by the original preferred mono album mix done by Giles Martin’s father, the late Sir George Martin.