Greta Van Fleet
Michael Lavine
After playing countless stages across North America and Europe, Michigan quartet Greta Van Fleet has built a loyal fan base within Apple Music. Ready to return the favor, Apple Music is now inviting the band to join the platform’s “Up Next” class of global talent as the first rock band to be featured in their new program, Billboard can reveal today (Aug. 29).
“We are elated that Apple has named us its “Up Next” artist, especially as we are the first band to be given that honor,” Greta Van Fleet said in a press release. “Apple Music has been very supportive of us from the beginning and we really appreciate this recognition.”
The group has had a steady presence across all of the Apple Music Rock playlists for the past year, and made their streaming debut as Apple Music’s “New Artist of the Week” back in April 2017, shortly after their professional debut as a band.
“The spirit of rock ’n’ roll lives on in the modern day, but there’s one artist in particular that has taken the true sound of original rock ’n’ roll as inspiration and gotten it right,” Beats 1 creative director Zane Lowe added. “We’re excited to give Greta Van Fleet the headlining slot as our newest Apple Music ‘Up Next’ artist.”
Apple Music will premiere an exclusive “Up Next” short film on Sept. 5 that includes a special stripped down version of “When The Curtain Falls.” It will also shine a light on the band’s early career and the influence of blues and classic rock in shaping their unique, infectious sound.
Check out the trailer for “Up Next with Greta Van Fleet” below.