Canada is home to some of the biggest pop stars (see: Justin Bieber, The Weeknd), and Zeina knows they’ve set a high bar for new artists trying to break through. Still, she’s determined to make it happen.
“They have inspired me in different ways, but I’m trying to add an extra female name to that list,” she tells Billboard of her goals. “I’m definitely trying to tour the world in the near future and actually connect in real life with the people that listen to my music. I have so many goals that this can go on for a couple pages but just know I’m gonna be a part of that legacy.”
For starters, Zeina is premiering her video for “In My Head” exclusively below. The single, released on Jan. 23, is part of her ongoing efforts to roll out more music in 2019.
“I definitely have a project in mind when it comes to organizing my music and creating tracklists but I don’t know what’s gonna make the cut yet,” she says. “I’m just gonna drop single after single for now ‘cause 2018 I rarely dropped music.”
Zeina, a Montreal-based, singer-songwriter from Brooklyn, has been bubbling on the scene for her music that intersects dark pop, trap, and R&B. Emotionally-driven songs like “Tear Drops” and “Fallin” — the latter appearing on her 2017 project Odd One Out — have become the catalyst for her to explore her feelings deeper, expressing reflections of a 22-year-old through grainy vocals that move you. “In My Head,” produced by Dakari, shows another side of her, where lyrics deal with learning to trust herself more.
“The song is about losing yourself in other people’s ‘advice,’” she says. “I’m just trying to learn to make more decisions on my own ‘cause I feel every decision pushes me to know myself even more and that’s the ultimate goal.”
The video was shot by Dan Lemoyne, who previously did her videos for “Tear Drops” and “Washing Machine.” They met on Instagram in 2016, where she says he completely understood her vision and brought it to life. Mostly filmed in Toronto around the city’s Chinatown area, it captures her fleeting moments perfectly.
Now with “In My Head” officially available on all streaming platforms, the independent artist is working towards a tour later this year, as well as more music in the coming months.
“My music is reaching more and more people with every drop so I definitely feel like consistency can only attract progress,” she says.
Check out the video for “In My Head” below.