Make no mistake: the grind never stops for Young Dolph. Rather than take a much-needed vacation to recover from his recent shooting, Dolph proved his resilience and kicked off the promo campaign for his upcoming album Thinking Out Loud just days after being discharged. Today (Oct. 18), Dolph rolls out a new visual for his newest cut “Believe Me,” premiering exclusively on Billboard.
The visual opens with a newscast of Dolph’s Hollywood shooting from September as black and white footage of a hospital hallway appears. Filmed on Oct. 11, — at the California hospital he was admitted to — clips of IV and other liquid medicine are seen and as the video fades from black and white to color, Dolph’s celebration begins.
“It’s a personal ass song about what I’m dealing with, my inner life, feelings, about close friendships disintegrating over some bullshit,” Dolph tells Billboard. “You can hear it in the second verse, the song is about family and morals. You either get life or you don’t. When I was recording the song, I knew I had to have my kids in the video, the only difference is that I shot it in California instead of Memphis or Atlanta. This has nothing to do with the shooting.”
He adds, “It’s calling out all the n—as, it’s pulling every man’s card. If you work everyday, say at FedEx or as a school teacher, you know you’re doing what you gotta to do feed your family and this song will resonate with you. If you ain’t living right, you’re gonna feel like this song is calling you out. Don’t nobody supposed to raise your kids but you. A lot of folks don’t step up to the plate. My kids are my first priority in the world. It’s really my favorite song.”
Watch Young Dolph’s “Believe Me” video below.