Beats by Dre rolled out their new global campaign, “Got No Strings,” on Monday (Oct. 17) to promote wireless living, with the help of A-listers from Hollywood and music including DJ Khaled, Nicki Minaj, Pharrell, Travis Scott and Young M.A.
The campaign features the new BeatsX, Beats Solo3 Wireless, and Powerbeats3 Wireless products, with an all-star cast singing, humming and dancing along to “I’ve Got No Strings” (from the Disney classic Pinocchio) as they make their way through everyday life — riding elevators, gardening, getting a workout in at home, and so on.
Other notable names in the spot include super model Karlie Kloss, comic Rebel Wilson, actor Steve Buscemi, Hong Kong singer/actor William Chen and R&B star PartyNextDoor, among others.
The Beats Solo3 Wireless headphones boast 40 hours of battery life, while the Powerbeats3 Wireless offer one hour of playback for just five minutes of charging. Beats also introduced their BeatsX headphones, which give users up to eight hours of battery life.
Check out the ad below: