The wait for Azealia Banks’ new video has been totally worth it.
The New York rapper has shared an interactive clip for “Wallace,” lifted from her 2014 album Broke With Expensive Taste. Chances are, you’ve never seen anything quite like it.
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Directed by Nick Ace and Rob Soucy (they worked on 2014’s “Heavy Metal and Reflective”) and produced by Collins, Azealia has posted “Wallace” on her official Website.
The action starts once you click “allow” and “play”. Your webcam is then activated, which enables you to guide her movements. Here’s the spoiler alert — the webcam wallpapers your very own head into the background, which is actually pretty spooky. You can also make the “Wallace” lyrics shower from the top of screen.
It’s a lot of fun and folks are sharing their experience online by using the hashtag #WallaceVideo.
“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself,” Banks comments in a press release.
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“The more I can push myself in my creative endeavors, the better,” she adds. “Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”
The clip is powered by the Google Cloud Platform, and can be viewed here on Google Chrome. Unfortunately, Banks isn’t online to talk-up her new video. She’s given up Twitter for Lent.