Tyler, the Creator announced on Thursday (June 17) that his new album, Call Me If You Get Lost, will drop on June 25. The reveal came via an Instagram post in which the rapper appears in a furry blue Kangol and matching fur-lined jacket on a travel license bearing the collection’s title.
The rapper began cranking up the hype machine for his sixth album — the follow-up to his Grammy-winning 2019 release Igor — last week with a series of cryptic billboards in cities including London, Los Angeles, Berlin, Paris, Sydney and Toronto with an 855 number that leads to a recorded conversation between Tyler and his mom. He then showed off his French kissing skills in the brief “Side Street” teaser video, and on Wednesday, unleashed the full visual for the single “Lumberjack.”
The “Lumber” clip was directed by Tyler using his Wolf Haley alias, and it opens with the MC enjoying a snack in bed as he checks out a magazine. A phone call inspired him to jump out of bed and begin rapping, “N—-s ain’t really on the type of s— he on/ I hit Drizzy and told him I had a milli for him/ I own my companies full, told ’em to keep the loan/ I took the gold b—- home, n—-s is big mad/ I put that b—- on the shelf to let it ventilate/ And bought another car ’cause I ain’t know how to celebrate/ That big boy, that big b—- for all weather/ It never rain in Cali, came with an umbrella.”
The video closes with Tyler trapped in a blizzard, rapping, “Used to laugh at me, listen to me with their ears closed/ Used to treat me like that boy from Malcolm in the Middle/ Now I’m zero, zero, zero, zero, zero, zero, zero.”
Check out the album announcement and “Lumberjack” video below.