Travis Scott has signed a worldwide deal with Grand Hustle Publishing/Universal Music Publishing Group, UMPG chairman and CEO Jody Gerson has announced. Scott’s entire catalogue will be represented, including Birds in the Trap Sing McKnight, which holds the top spot on this week’s Billboard 200 chart.
“I’ve been chasing Travis Scott for years. His talent and ambitions are limitless. He’s a rock star, as well as being a brilliant writer/producer,” Gerson says.
The rapper recently discussed his new album with Billboard, explaining the inspiration behind its title: “It all stemmed from me having that frustration of just like wanting to do creative s— and just not being able to do it. It took five months for my action figure to come out. It took eight months for the Hype Williams video to come out. I just felt like I was confined in a box. I couldn’t do s— I wanted to do to help forward pop culture and music. It’s like motherf—ers still tryna hold me back so that was the whole gist of it.”
Fresh off releasing his now-No. 1 Birds in the Trap Sing McKnight, Scott has another project on the horizon: he’s executive producing Cruel Winter, the second compilation album to be released on Kanye West’s G.O.O.D. Music.