With The O’Jays putting the finishing touches on their upcoming The Last Word album, which is slated to drop next month (April 19), the Rock and Roll Hall of Fame inductees unleash the soulful single “Stand Up (Show Love).”
The empowering tune’s visual features live instrumentation and premieres with Billboard on Friday (March 22). The clip goes behind-the-scenes of The O’Jays’ recording process, as the lead trio are assisted by backup vocalists and a luscious combination of guitars, drums, and keys.
“‘Stand Up (Show Love)’ is our response to what we see happening in the world today as well as the ignorance and hatred we feel is coming from the Trump administration,” O’Jays frontman Eddie Levert explains. “It is a great example of what The O’Jays are all about, message music that make you think while you dance. With this video we wanted to invite people into the studio with us and get them excited to stand up, to take action.”
Walter Williams also believes the right approach is to lead with love. “It all starts with us. The news can be overwhelming and this track serves as a reminder that we have the power to change things by choosing to put more love into the world. That is what it is all about. It is a message we have always shared and is just as important today as it ever was,” he states. “I hope people enjoy watching the video and feel inspired to spread love. We are all in this together.”