Swagu turns a default iPhone ringtone into an apology jam for their new video “iPhone Song (Pick It Up)” featuring Cee Lo Green.
The smart phone friendly visual shows the trio — made up of Kingston “Medulla” Callaway (Cee Lo’s son), Darron “Deep” Price and Greg “Stranger” Edmonds — turning into emojis and using FaceTime and blue text bubbles to persuade their special lady to pick up the phone.
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Formed in Atlanta, GA, Swagu pulls from their diverse musical tastes (they cite Nina Simone, Death, Cameo, Souls of Mischief and System of a Down as influences) for genre-bending compositions that blend pop, hip-hop, funk and rock.
The “iPhone Song” — produced by Anthony Smith (a.k.a. Jo Kane) — falls in line with the trio’s mission to “make music that has an immortal, positive, universal effect.”