It’s been a career-altering week for Snoh Aalegra. In addition to kicking off the North American leg of her anticipated FEELS Tour, the Stockholm-bred singer’s intoxicating ballads found their way onto HBO’s Insecure and the latest Apple commercial in support of their new Xs iPhone model. Aalegra’s first headlining trek rumbled through NYC Wednesday night (Sept. 19), stopping at the historic SOB’s for a night that was memorable in more ways than one.
The intimate venue serves as a rite of passage for artists who are climbing the first major rungs on their mainstream ascension. Snoh looks to follow in the footsteps of hip-hop heavyweights that made their New York debut inside SOB’s tight quarters, including Drake, J. Cole and Kendrick Lamar.
The 28-year-old genre-blending R&B singer made her way to the stage about a quarter after 9 p.m. on a clear summer night on the East Coast to a roar from the jam-packed crowd. Snoh could double as a model if she wanted to, sporting camo pants and a black crop top — à la Mel B during her Spice Girls days — to complement the wavy hair extensions she’d brought into fashion in recent weeks.
Aalegra’s soulful-yet-seductive vocals are just part of the unique essence that appealed to both the rugged street gangsters of NYC and the complex NYU fine arts program students on the crowd.
The Prince-inspired artist kicked off her set with a string of Feels deep cuts including the Logic-assisted “Sometimes,” “Time,” “Worse,” and “Nothing Burns Like The Cold,” with a four-piece live band at her back, laying the sonic foundation behind her soothing vocals. “This is literally a dream come true. I want to thank every person who has supported my music because it’s been a long journey but this only feels like the beginning for me. I’m grateful for all you guys,” she emotionally relayed to the sold-out crowd.
Snoh ran into some technical trouble in the middle of “Fool for You,” with the crowd belting out the lyrics to the tune’s final hook. Aalegra instructed the sound technicians to increase the vocals in her ear, as she was essentially guessing what she was singing. With the sound not improving, the talented singer decided to do without her earpiece and continue the show on her own accord, still not missing a beat when performing heart throbbing tracks such as “Out of Your Way.”
The Feels artist introduced an unreleased banger featuring thunderous drums in contrast with to her lighthearted vocal tone. She then took it back to her 2016 Don’t Explain EP for “Home,” pleasing the day one fans in attendance. Aalegra cut the tension in the air and had some fun by paying homage to Bronx legend Jennifer Lopez with an impressive cover of her hit “Baby I Love U!”
The Los Angeles-based singer exited stage left abruptly after performing “You Keep Me Waiting” sans the track’s guest vocalist Vic Mensa, but that would only be temporary as Aalegra emerged minutes later following repeated “Snoh” chants from the riveted crowd. She returned with one last dance in front of her fans with “You Got Me” before calling it a night for real, eclipsing the hour-mark with her satisfying set.
— B-Sides (@BSidesTV) September 20, 2018
— MA (@Mars_Ama) September 20, 2018