Sean “Diddy” Combs’ new documentary Can’t Stop Won’t Stop: A Bad Boy Story is the hip-hop mogul’s latest venture and, like so many things he touches, a huge success — hitting No. 1 on the iTunes Documentary Charts. The film produced in conjunction with Live Nation Productions has reached the No. 1 on the iTunes Documentary Charts across the globe, as well as in the U.S., Canada, U.K., France, and Australia.
Following the film’s success, a number of songs from the Bad Boy catalog surged in plays on Apple Music, including Diddy’s “I’ll Be Missing You,” which increased 140 percent, and Notorious B.I.G.’s “Hypnotize,” which saw a 566 percent increase.
Can’t Stop Won’t Stop explores the geniuses behind Bad Boy Entertainment and chronicles the history of the major hip-hop label from their origin, to the death of Bad Boy family member Biggie Smalls, and the label’s legacy in culture.
“I always knew that Can’t Stop Won’t Stop was a special film and the overwhelming response from fans confirms it,” said Combs in a statement. “The Bad Boy story continues to inspire people all over the world and will for generations to come.”