The tale of Stax Records, the trailblazing label that launched Otis Redding’s career and released hits like Eddie Floyd’s “Knock on Wood,” is eyeing the big screen and Broadway.
Evergreen Media Group, the company behind hit horror film The Conjuring, has inked a deal with author Robert Gordon to adapt his book Respect Yourself into both a film and jukebox musical. Morgan Neville, coming off his Academy Award win for the documentary 20 Feet From Stardom, is onboard to produce the film. (Evergreen struck a separate deal with Rondor Music to option publishing rights to such hits as Redding’s “(Sittin’ On) The Dock of the Bay” and Sam & Dave’s “Soul Man,” and filed suit to stop a competing musical).
Set in the 1960s, Respect Yourself follows two unlikely business partners (a white banker and a black radio DJ) who usher in Memphis soul.
This article first appeared in the Aug. 23rd issue of Billboard.