If you’ve strolled down the snack aisle at your local convenience store, there’s a chance you’ve come across a Rap Snacks potato chips bag emblazoned with photos of Migos and Cardi B. On Friday (Dec. 6), Billboard learned that the brand plans to expand with the launch of an Icons collection honoring The Notorious B.I.G. and Master P.
The new B.I.G.-inspired flavors include the Big Poppa Cookout BBQ Sauce Potato Chips and Notorious Honey Jalapeno Potato Chips, while Master P remains true to his southern roots with the Bar-B-Quin with my Honey Cheese Puffs. In addition to the chips products, Rap Snacks will be rolling out a Rap Noodles line in January in the U.S.
“I’m happy to announce our partnership with Rap Snacks to create delicious flavored potato chips packaged with my son’s, Notorious B.I.G. moniker and image,” Biggie’s mother, Voletta Wallace, tells Billboard. “Our primary focus in doing this deal was to assure a portion of proceeds of sales are paid to The Christopher Wallace Memorial Foundation to further our efforts of providing computers, books and other educational tools to inner city youth as well as assistance to the elderly in the urban communities.”
Master P, an original investor of Rap Snacks, began teasing his own ramen line with Rap Noodles earlier this week (Dec. 2). The noodles will be available in multiple flavors to satisfy your taste buds, including Creamy Chicken Gumbo, Hot N Spicy Cajun Shrimp, Sirloin Steak Beefy and Spicy Picante Chicken.
Rap Snacks CEO James Lindsay recognizes the importance of paying homage to the legends that paved the way for today’s thriving hip-hop industry.
“It is essential to Rap Snacks and the Rap Snacks Boss Up Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture,” Lindsay adds. “This partnership is not only an opportunity to pay tribute to those change makers, but through these collaborations we are able to give back to our own in a meaningful way. We value the roles our icons have played and are grateful for their service to urban communities.”