Prior to unleashing his Nothing Changes If Notching Changes album next month (Oct. 4), Radamiz drops off “one of his favorite joints” from the project with the Statik Selektah-produced “Fake Gucci,” which premieres with Billboard on Thursday (Sept. 12).
The Brooklyn MC flexes his triumphant storytelling over a smooth Statik Selektah beat while unabashedly calling out the phonies standing in his way.
“Me and my manager went to visit Statik’s studio and sat there for two-hours listening to beats. Even though I heard records intended for J. Cole or Rihanna, I left with just one,” Radamiz tells Billboard. “The beat itself has this obsidian, but optimistic feel and I knew in that moment that I was arriving at the next level of my career. It’s sexy, mature, loose, and the wisdom in it doesn’t take itself so serious. In a way, ‘Fake Gucci’ is a song I’ve wanted to make my whole career. It’s a celebration of self awareness.”
Statik chimed in as well, explaining he’s happy to work with a lyricist like Rad, compared to most of the artists running rap’s mainstream at the moment. “Radamiz is a young voice from Brooklyn actually worth listening to for some substance, as opposed to the fuckery a lot of his generation has been promoting,” he says. “There are still kids coming out of NYC carrying the torch of the sound that made the city’s sound so legendary.”
Listen to “Fake Gucci” below. Nothing Changes If Nothing Changes releases Oct. 4.