UPDATE: The mixtape stream has arrived. Listen now.
It may be Puff Daddy‘s birthday, but the music mogul is giving out the gifts: The rapper is planning to release free music on Wednesday.
Sean ‘Diddy’ Combs’ All-Star Prayer Circle and More Insider Scoop
Puff Daddy, born Sean Combs, debuted new music late Tuesday in New York City and announced that a mixtape called MMM would be available for free at 7 a.m. Eastern [at press time, the project had not yet been released — according to his Instagram, though, it will happen sometime today].
Explore
See latest videos, charts and news
See latest videos, charts and news
He is calling the project “a sonic motion picture” and songs include collaborations with Lil Kim, Future, Wiz Khalifa, Jadakiss, French Montana and others.
“Before I used to make records when I made my music. Then I decided to make culture. And as I got older, I decided I’m going to make fashion. Ladies and gentlemen, listen and watch some fashion,” Combs told the audience of music industry insiders as well as producer-rapper Swizz Beatz and Epic Records CEO L.A. Reid.
Sean ‘Diddy’ Combs to Produce ABC Comedy Inspired by Assistant’s Life
The MMM artwork features a 1999 photo, taken by Annie Leibovitz, of Combs in Paris with Kate Moss.
Combs turned 46 on Wednesday. The Tuesday night event spilled over to Wednesday morning and the crowd wished the Grammy winner a happy birthday.
The entrepreneur, who grew up in Harlem, New York, says the new music looks back to his roots. Styles P, Pusha T, Big Sean, Travis Scott, Ty Dolla Sign and King Los are also featured on MMM, which will be available on Spotify and Apple Music.
Puff Daddy’s Bad Boy Entertainment Partners With Epic Records
“This is free everywhere,” he said, “that’s the beauty about this project for an artist like myself and somebody that’s worked so hard to be successful and understand what’s going on right now and to embrace it and to learn so much.”
Combs also announced that his next album, No Way Out 2, will be his final album when it is released next year.