“Jumpman” — from Drake and Future‘s 2015 joint album What a Time to Be Alive — was always destined to be a basketball anthem, with its slam-dunk-ready title and its references to NBA stars Manu Ginobili and Dikembe Mutombo. Now, the Detroit Pistons have co-opted the song (and hours of President Obama footage) for their own hoops agenda: getting center Andre Drummond voted into the 2016 NBA All-Star Game.
Eminem Makes Unexpected NBA Promo Appearance for Love of Detroit
Coincidentally, this year’s All-Star Game just happens to be in Drizzy’s hometown of Toronto.
See Obama’s rap game in action below:
And now, thanks to Toronto’s own @Drake, a message from President @BarackObama … RT #NBAVote Andre Drummond https://t.co/5s0VHNI0YL
— Detroit Pistons (@DetroitPistons) January 5, 2016
This isn’t the Pistons’ first hip-hop-themed campaign of the 2015-16 NBA season: The Detroit hoops squad enlisted Eminem, Big Sean and CeeLo Green for their #LongestOop promotion in October.