Everyone knows Post Malone loves his Bud Light. So it made too much sense for Posty to collab with the American beer giant on a limited-edition merchandise collection. Bud Light announced (Aug. 1) plans for a two-day pop-up shop in NYC starting on Sunday (Aug. 4), before the capsule becomes readily available online at a later date.
“It’s cool to be able to grow my relationship with Bud Light and collaborate on a merch collection with them. Feels good to give the fans something that represents a good-ass time,” Malone said in a press release. The collection ranges from $10 up to $250 and caters to Malone’s eclectic personality in music while doling out some hints about his upcoming album.
The pop-up shop’s location is set for 89 Crosby Street in New York starting on Aug. 4 from 2-8 p.m. ET and Aug. 5 from 3-7 p.m. ET. Posty will also be returning to Bud Light’s Dive Bar Tour stage in the Big Apple on Monday (Aug. 5) night as well.
“Post has such a unique style. He’s an artist who is truly comfortable with himself and that’s one of the many reasons so many people love him,” said Shana Barry, Director of Experiential for Bud Light in a statement. “We have always thought about launching a merch collection but doing it with an artist that we’ve watched grow over the years makes it so much more special. We love that Post and his team were able to take some classic and iconic Bud Light imagery and infuse it into the collection that we hope people love.”
Check out some of the pieces below.