During his Saturday night (April 27) headlining set — which featured guest appearances by Jay-Z, Diddy, Snoop Dogg, Missy Elliott and more — Pharrell wore West’s “Holy Spirit” sweatshirt, which was sold at last week’s Coachella, where Ye hosted his Sunday Service.
— Def Jam Recordings (@defjam) April 21, 2019
The Sunday Service merch, which ranged from sweatshirts and sweatpants to T-shirts and socks, garnered headlines for their high prices. The sweatshirts were going for $225, while the socks were selling for $50. The “Holy Spirit” sweatshirt Pharrell wore at Something in the Water sold for $165.
Kanye has become known for his pricey merch items.
Last summer, West offered a six-piece collection designed by his in-house Yeezy creative team in support of his latest album, Ye. Pieces ranged from $65 to $145 for the Bravado-supplied clothing, which contained an assortment of long-sleeve shirts and hoodies
In 2006, West claimed that a New York City pop-up shop for Life of Pablo merchandise generated $1 million in clothing sales in just two of the three days. Prices for Pablo merch ranged from $35 for blue and red beanies to $400 for a pair of distressed jean jackets.
See clips of Pharrell’s performance at Something in the Water below.
— Kanye West Brasil (@kanyewestBR) April 28, 2019
— ibrahim (@probablynotheem) April 28, 2019
— Tim Dun (@TDUN1) April 28, 2019