Don’t count Omarion out. Ever since the singer linked up with Rick Ross’ Maybach Music imprint in 2012, the 29-year-old has been on a mission to let the world know he’s still a force to be reckoned with. Dropping the second installment to his “Care Package” series, “Care Package 2” earlier this month, Omarion has received an overwhelming response, something he tells Billboard’s The Juice is a reflection of his hard work and musical growth.
“The first ‘Care Package’ was me focusing on giving my fans music because they haven’t heard from me in a long time other than ‘Self Made 2,’ Omarion says. “I feel like the consistency [within my career] is happening now, so when people hear me, they understand the topics, melodies, music and sound. It embodies that special package and body of work that you put on to get into the mood.”
Featuring collaborations with Nipsey Hussle, Audio Push and Casey Veggies, “Care Package 2” finds Omarion establishing more of personal connection with his listeners. The 29-year-old tackles subjects such as heartbreak through tracks as “Still Love Her” and temptation in “Too Much,” which is also an acoustic record.
“People haven’t been calling it a mixtape,” said Omarion. “They’ve actually been calling it my album, which is amazing because I put it together like an album.”
Though Omarion welcomes the immense feedback from his recent release, “Care Package 2” is the official prelude to his untitled upcoming fourth studio album. Formally known as “Love & Other Drugs,” O has already hit the studio with Eric Hudson, James Fauntleroy and Tank thus far, and will link up with Pharrell in the near future.
Always regarding himself as the ultimate musical and dance dynamo his fans grew to know him as, Omarion hasn’t forgotten his roots. The singer still keeps in touch with former B2K bandmates, J-Boog and Lil’ Fizz.
“They always check up on me and congratulate me,” he says. “They fully support what I have going on which is great because when you’re a kid and majority of your life is on the road, you never fully understand how it affects the people around you. So, to look back on that and know I still have the support of those guys is an amazing feeling.”
A B2K reunion, with all four members (Raz-B, J-Boog, Lil’Fiz and himself), isn’t out of the question, but Omarion wants it to happen naturally: “I feel like those types of reunions are cliche. Most of the time, it’s because they have to. It’s not totally out of the picture though. My fans know me from that. What I did with them will always be a part of me.”
He fondly remembers their work on “You Got Served,” as it approaches its 10-year anniversary, and is in the process of establishing a dance studio in Los Angeles. “It’s an amazing feeling to know I did [‘You Got Served’] 10 years ago. I think it’s so cool to be a part of dance history like that because if anyone knows Omarion, I’m a dancer and a performer. I love doing it,” he says.
At this point in his career, Omarion believes it’s all about allowing himself to be in-tune with his feelings and translating his personal growth through the music.
“People really want to hear where I’m at right now,” he shares. “It’s going to be a truth album. I’ve never been in this place. I didn’t know I would find my stride at this point in time with experiencing so much in my life. I’m considering myself approaching my prime. I feel like I’m in that zone where I’m focused. I have tunnel vision.”