When the New York Jets hit the field this season, there’s going to be some fresh tunes blaring out of Metlife Stadium’s speakers. Def Jam Recordings unveiled a new partnership with the Jets on Tuesday (Aug. 21), with the pair of New York staples teaming up on a plethora of exclusive content for fans during the foreseeable future.
The Jets are expected to revamp their in-game fan experience to properly match the personality of their young emerging roster. “Through our partnership with Def Jam Recordings, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists,” New York Jets President Neil Glat tells Billboard.
Def Jam EVP of Marketing & Commerce Scott Greer describes the fruitful partnership as a natural fit because of the strong ties and overlap between the football and hip-hop cultures. “Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists,” Greer tells Billboard.
A new video series will chronicle Jets’ players interacting with various Def Jam artists throughout the season. First up, rising safeties Jamal Adams and Marcus Maye head to Jadakiss‘ studio to kick it with the Yonkers, NY, legend for a rarely documented recording session.
During a game against the Buffalo Bills last season (Nov. 2), the Jets’ defense went viral after the entire unit broke out into an impromptu dance session during a timeout. More light-hearted moments like that should be on the way with the extensive Def Jam catalog at the stadium DJ’s disposal.
What happens when you bring @TheAdamsEra & @alldayMAYE to @Therealkiss‘ studio?
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More on our new deal with @defjam → https://t.co/xX1BUbGsG9 pic.twitter.com/QnJ2iKCyWZ
— New York Jets (@nyjets) August 21, 2018