Mustard has entered the festival world. The West Coast native and his 10 Summers Records label have officially announced plans to launch the first-ever SUMMERSFEST in Los Angeles. The debut festival is slated for Aug. 12 at L.A. Live’s The Novo.
The secretive event lineup will be kept a surprise for now, much like the strategy Drake uses for OVO Fest. There will also be additional entertainment in the form of summer-themed activations, customized merchandise, “Drip Check” stations, photo booths, and more. Pre-sale tickets on sale on now.
“I’ve been wanting to do something like this for a while and after our Grammy wins and the incredible year the label’s been having, I felt like this was the perfect time,” Mustard tells Billboard. “I’ve worked with so many incredible artists in my career and I’m excited to bring some of the biggest stars together on the same stage.”
The Perfect Ten artist will embark on the Legendary Nights Tour with Future, Meek Mill, YG, and Megan Thee Stallion following his festival later in August, as the North American trek kicks off in St. Louis on Aug. 28.
Visit the SUMMERSFEST website for more information.