Arguably, 2018 became the year where Dancehall and Afrobeat brought its respective cultures together to create vibrant fusion music, which touches all corners of the vast Caribbean and African diaspora. Mr. Play, a rising British DJ, is the latest to add his flavor to the genres with his debut single “You Decide.”
Premiering exclusively on Billboard today (Nov. 15), the song rushes you to the dance floor as the featured artists — Jamaican singer Demarco and Nigerian crooner Adekunle Gold — bring elements of seduction thanks to their sultry, “come hither” tone. The song gets a boost from the Des Gray-directed video, which shows the artists transforming a regular club into a tropical playhouse filled with beautiful women.
“‘You Decide’ is my first single, so I’m especially passionate about this track, it’s been a long time coming, and my dream to make my own music that transcends across generations. The track for me is about a man with a passionate love for a seductive femme fatale, who comes with complication and challenges that seem to be worth it,” Mr. Play tells Billboard about the song. “The video is striking with seductive and stunning Afro-Caribbean dancers in the heart of an ATL private members club! The director Des Gray gave the video a real sexy and exotic vibe.”
“The track ‘You Decide’ is the first opportunity for me to collaborate with a DJ/producer from the UK such as Mr Play in addition to teaming up on vocals, with Jamaican US artist Demarco to share this complicated seduction story,” says Adekunle Gold. “I especially enjoyed the making of the video and flew out to the ‘A’ for the shoot. The best scenes were with the guys dancing In the carpark with the seductive dancers in the background!”
Demarco also commented on the collaboration, stating, “For me, ‘You Decide’ is a great showcase of U.S., African, Jamaican and British talent coming together! It was epic to collaborate and produce a reggae and afro influenced song, that presents this Atlanta nightlife love story! The exotic and erotic scenes of the video with the beautiful models are beyond eye catching; it was a pleasure filming on set with everyone!”
Get a first look at the “You Decide” video below.