Reebok’s parent company Adidas is looking to sell the sports brand, and Master P is in talks to buy.
According to Forbes, Reebok’s difficulty in connecting with today’s trendsetters will hopefully change if the rapper and former NBA star Baron Davis team up to acquire the company, which could sell for about $2.4 billion.
“I think Reebok is being undervalued. I left Nike as a 22 year old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete. I want the people I know athletes, influencers, designers, celebs to sit at the table with me,” Davis told the publication.
“As we focus on turning Reebok into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community that built this company,” Master P mirrored.
If Adidas comes to a deal with Master P, it wouldn’t be the first time the cultural influence of the hip-hop community boosted sports shoe sales. Back in 2003, Jay-Z signed with Reebok and released the S. Carter shoes, which largely led to a 17% increase in footwear sales the next year, according to Forbes. The company has also recently worked with Cardi B and Kendrick Lamar.