Armed with bravado and grit, 21-year-old Lud Foe is quickly bursting onto the hip-hop scene with his explosive raps. Fresh out of Chicago, Foe has garnered widespread attention for his “Cuttin’ Up” record. Hoping to keep his name on the tip of everyone’s tongues, Foe premieres his new video “Side” today (Nov. 22) with Billboard.
“Side” finds the young rapper feverishly parading around on stage and performing for an energetic crowd. Over the grimy trap beat, Foe pounds the instrumental like a tireless boxer, eyeing an early knockout. “N—a you a bitch, I can see it in your eyes/ You ain’t shooting shit, n—a quit it with the lies,” he spews.
Along with his new video for “Side,” Foe is unleashing his YSN Merch Line for his loyalists. “YSN everything. New music, new videos, new merch. I’m not going anywhere,” the Chi-Town upstart tells Billboard regarding his latest moves. “I’m coming from all directions with this music. I’m knocking down all doors, the front door, the backdoor and the SIDE.”
Check out his new video for “Side” below, and if you haven’t, check out Foe’s new mixtape No Hooks 2.