Travis Scott may not be the king of video game concerts for long. After Trav drew more than 45.8 million viewers for his five Fortnight show in April, Lil Nas X put up similarly impressive numbers when he dipped into the kid-friendly virtual game platform Roblox for four shows over two days this weekend.
A spokesperson for the platform confirmed to Billboard that the virtual shows received more than 33 million visits.
The spokesperson said those numbers include fans who may have come back multiple times to catch all or parts of the quartet of shows, or who participated in other parts of the experience that included a pre-show scavenger hunt, a Q&A and Lil Nas X music video performance.
LNX made it worthwhile for his fans, serving up the live debut of his “Holiday” single and performing some of his most beloved hits (“Panini,” “Old Town Road,” “Rodeo”) on themed stages.
The special event also came with an exclusive merch store featuring a capsule collection of Lil Nas accessories, emotes and avatar bundles.
Check out scenes from the event below.
— MONTERO 🦋 (@LilNasX) November 15, 2020
hey it's me the new ceo of roblox inc. my last concert is today at 1pm PST and you should all look like me for it so grab one of my bundles HERE!https://t.co/UetlpSttnZ pic.twitter.com/sVMdiyqbEi
— MONTERO 🦋 (@LilNasX) November 15, 2020
Haven't been to the @LilNasX concert yet? This is your last chance! The last show starts in one hour. This is something you don't want to miss. #RobloxPresentsLNX https://t.co/SPfShfbTev pic.twitter.com/8WfTdXSwAd
— Roblox (@Roblox) November 15, 2020
Did you snag a souvenir from the @LilNasX Concert Experience? Share your concert photos below! 👇 #RobloxPresentsLNX #LilNasXHoliday pic.twitter.com/efvSpci30k
— Roblox (@Roblox) November 15, 2020
Looks like @DaPandaGirl5 had a blast at the @LilNasX concert. It’s an event that you don’t want to miss. The next show starts in one hour. See you all there! 🎶 #RobloxPresentsLNX https://t.co/SPfShfbTev pic.twitter.com/8H9XQwSGYz
— Roblox (@Roblox) November 15, 2020
The popularity of the @LilNasX Event was unprecedented.
We have two encores coming right up, so make sure you drop into the Lil Nas X Experience before showtime tonight at 10pm PST or tomorrow at 9am & 1pm PST. See you there! 🤠 pic.twitter.com/dE2ukphz9c
— Roblox (@Roblox) November 15, 2020