Global online platform Roblox announced on Tuesday (Nov. 10) that the company is partnering with Lil Nas X and Columbia Records for an innovative virtual concert.
During the digital experience’s three showings, Lil Nas X will perform the live debut of his upcoming single “Holiday” for the first time just one day after its release, on a number of stages inspired by his past hit songs and music videos like “Old Town Road,” “Panini” and “Rodeo.”
“We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out,” said the rapper in a statement. “I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it!”
“We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way,” added Jon Vlassopulos, Roblex’s global head of music. “This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like.”
The Lil Nas X Concert Experience will take place on Saturday (Nov. 14) at 1:)0 p.m. PST, with two follow-up showings for audiences in Asia (10:00 p.m. PST) and Europe (9:00 a.m. PST, Sunday). The virtual concert will also include a pre-show Q&A and virtual scavenger hunt on Friday (Nov. 13), as well as an exclusive merch store featuring a capsule collection of Lil Nas X accessories, emotes and avatar bundles.
Fans can register for the Lil Nas X Concert Experience here, and check out the rapper’s official announcement below.
I’ve been working hard with Roblox to create this incredible VIRTUAL LIVE CONCERT EXPERIENCE! WE GOT VIDEOS & A PERFORMANCE you don’t want to miss coming this weekend! #RobloxPresentsLNX pic.twitter.com/JGuL0cUGX0
— MONTERO 🦋 (@LilNasX) November 10, 2020