On the heels of announcing a fresh deal with Cardi B, Reebok is also rolling out a campaign starring ATL’s burgeoning star Lil Baby to promote the new innovative Sole Fury model, which will release on Thursday (Nov. 8).
The sleek silhouette was originally debuted on the runway during Matthew Adams Dolan’s New York Fashion Week show earlier this year.
The Drip Harder rapper joins the Reebok family as a global ambassador to become part of their #SplitFrom campaign, which the apparel giant says is meant to champion those who have separated themselves from the pack by finding their own unique voice and exude individuality.
Fellow Atlanta rap titan Future already paved the way to prove that a successful collaboration with Reebok was possible for other artists. The Reebok roster of ambassadors now boasts some serious star power that also includes Cardi B, UFC fighter Conor McGregor, Los Angeles Rams wide receiver Brandin Cooks, and actress Nathalie Emmanuel.
The Sole Fury will be available in multiple colorways coming in both men’s and women’s sizes. Purchase the lifestyle sneaker on Reebok’s official website, store locations, and Champs Sports retailers for $90 starting on Thursday.