After wowing fans with his single “Find Me,” Rhode Island rapper Khary returns with his new video for “I’m Sorry Freestyle.” The dark and gloomy visual finds an apologetic Khary spilling out his emotions for a lost partner.
“Essentially me and Deyo wanted to make something that would bring the cover art for the single alive,” he tells Billboard over e-mail. “We came up with the idea of using the changing colors of lights to reflect the emotions that one might go through during a dwindling relationship. The revolving camera represents time and we added the animations to add depth the concept.”
After rocking the stage at New York’s S.O.B.’s for Hot 97’s Who’s Next showcase last month, Khary — who released his Intern Aquarium project in May — has been diligently pushing his very own clothing line INTERN.
“Intern Aquarium was an idea that I initially thought of 2 years before it was actually released and a year before I even wrote a song for it,” he explains. “So I had a lot of time to conceptualize a bunch of projects that coincided the mixtape. The merch is one of those projects. Most artists approach merch on a super basic level like tastelessly pasting their cover art on a tee shirt and I didn’t want to do that. I wanted to make something that was a statement and could stand alone without the mixtape. Anyone who wears it can’t go a day without someone asking a question about it and that was the goal. It came out dope.”
Khary is also set to deliver more material once the time is right. “I like to leave room for the unexpected but there are a few things that I know I will accomplish. I will wrap up my Intern Aquarium project with more videos, go on a big tour, and release two projects (an EP and a full-length). 2016 has been life changing but I’ve only reached fifty percent of my potential.”
Right before the year wraps, Khary will hit the road with Sylvan LaCue for a seven-city tour, including a pit stop in his native Rhode Island.
Check out Khary’s “I’m Sorry Freestyle” video below.